We help academy owners build businesses that last.
Our mission is to help martial arts school owners elevate their income, mindset and status while making a larger impact in their community.
Our story started inside a working academy.
Our founding school began with three students in the back of a friend's studio. Over a decade, and more than $100K invested in courses, agencies, masterminds and coaches, it grew into a 600-student, million-dollar academy.
What worked was distilled into five frameworks, proven again at affiliate locations, and became the coaching, community and marketing that Academy Kings members use today.
- Three students
A back room in a friend's studio.
- A decade of testing
Learning what actually grows a school.
- 600+ students
A million-dollar academy on five frameworks.
- Affiliate rollout
The system proven at other locations.
- Academy Kings
A coaching community serving owners nationwide.
Leadership and team
Lance TrippettCo-founder
Jonathan StroudCo-founder
Nate GrebbOperations consultant
Brandi PateCustomer success
Kail BosqueSales consultantThe Kings Code
Dominate, don't compete
We focus on serving students rather than watching the competition.
Intense focus
We do fewer things and do them completely.
Chop the wood
Growth comes from consistent action.
No excuses
We own our results and expect members to own theirs.
Sink or swim
Success is a choice made every day.
Featured in the publications academy owners read.
Talk to our team about your academy.
An Academy Kings coach will review your numbers and show you how membership would work for your school.